Blog Posts and Event Coverage
From Story to Screen: 11 Tips for Compelling Case Study Videos
SEPTEMBER 2024 - One of the best ways you can highlight your business, products and services, and real life successful use cases is through a video case study. If you're reading this, congratulations on your first step to captivating and compelling video assets! Case study videos can be used within your business both in marketing as well as sales, helping you create the motivation for ‘bottom of funnel’ conversions as well as ongoing customer retention.
By Dan Webb
What is Social Proof? (and 5 best ways to get it)
OCTOBER 2024 - Have you ever felt the urge to buy a product or service because you keep seeing positive customer experiences and examples online? That's called Social Proof. It's something that you might not notice on a day-to-day basis but in the marketing world it's an ever present and sought after lead generation strategy. If you haven't considered your company's approach to Social Proof and how to gain reputation and credibility in the marketplace, your time is now!
By Dan Webb
